Decode Moments, Create Futures
Leaders who need truth beyond data find it here.
See what CEOs discovered:
Hidden behaviors. True opportunities.
Watch what officials uncovered:
Actual experiences. Service Transformations.
Witness what NGO leaders revealed:
Authentic stories. Measurable Impact.
im·Pulse brings you into real people's lives.
How Does
im·Pulse
Work
THE SECRET SAUCE
Project Design and Strategic Setup
im·Pulse experts co-design your research blueprint — blending proprietary AI, behavioral science, and sector-specific insight to craft the right structure, interventions, and timing for your challenge.
The im·Pulse team co-designs your project model with you, leveraging a specialized AI model to optimize the dialogue for your goals, target audience, content domain, and specific challenges.
The research setup draws on Whiteboard’s proprietary knowledge and behavioral frameworks — built over years of deep research, cross-sector innovation, and continuous model development.
1 Week
1
THE SPARKS
Proactive Dialogue and Participant Engagement
We activate natural, everyday dialogue via WhatsApp - capturing rich, multi-format data: voice, text, images, and video.
Our AI system collects data through WhatsApp conversations — asking questions, stimulating responses, running simulations, and gathering replies in text, voice, video, and image formats. It uses tailored behavioral models to drive engagement based on each participant's profile and interaction patterns.
1 - Several Weeks
2
THE ALCHEMY
Data Processing via AI Models
Our AI models work beneath the surface — decoding behaviors, patterns, emotional cues, and trends across media and moments, with precision and scale.
After data collection, im·Pulse detects initial patterns and connections and analyzes key emerging trends. The system’s advanced capabilities allow multi-modal analysis (text, voice, images, videos) and reveal deep, cross-media relationships, leading to rich and profound insights.
1 Week
3
THE UNSEEN
Experts decode complexity into a dashboard of insight
Our team steps in to add meaning — deeply analyzing the AI outputs, connecting them to real-world context, surfacing the insights that matter most.
We dive deep into the AI-processed data, add contextual layers, challenge assumptions, and link findings to broader trends. The analysis is presented in a clear, actionable way — including needs and barriers maps, behavioral patterns, trends, smart segmentation, and insights that capture real voices and experiences of real life. We also deliver practical action recommendations, enabling immediate decision-making and solution implementation.
1 Week
4
THE BREAKTHROUGH
Delivering Solutions and Action Models
We translate insights into action — crafting future-ready scenarios, prototypes, and models that evolve your services, products, or strategies, fast.
Our expert and design teams craft a wide range of solutions — services, products, and innovative models tailored to your challenge. We prioritize initiatives and create tangible action plans and prototypes for rapid validation of business value.
1 Week
5
im·Pulse is a platform designed to conduct real-world, multi-modal research and engagement via WhatsApp. It enables you to discover people’s behaviors, needs, and decision-making processes. im·Pulse is used for research, innovation, impact evaluation, and change management.
im·Pulse was born from tens of thousands of moments of deep human research, captured through deep human research. It turns everyday life into a live lab for insights—powered by the expertise and experience of Whiteboard. Real-time. Real people. Real breakthroughs.
From challenge
to solution - Fast
Breakthrough
Solutions
100
100
%
Days to Impact
On Average
30
30
+
Sense
Simulate
Impact
3
3
X
A rehabilitation hospital uses im·Pulse to develop a discharge model, identifying behavioral patterns, home constraints, and variations in discharge situations.
Treatment Model Development
Healthcare
Rehabilitation hospitals often miss critical factors that affect recovery at home. im·Pulse captures patient experiences in real time, identifies unique behaviors and home limitations, and helps hospitals build personalized discharge models that improve recovery outcomes.
im·Pulse simulates future learning environments, maps emerging needs, and guides adaptive model development for tomorrow’s workforce.
Future Learning and
Training Scenarios
Human Resources
Organizations face growing challenges preparing employees for fast-changing skills. im·Pulse creates simulations of innovative learning environments, helping HR identify new needs early and develop training models that keep teams engaged and future-ready.
im·Pulse accompanies bank clients, detecting challenges at the moment they happen, and enabling the development of micro-services for specific needs.
Financial Services Development
Finance
Banks often rely on demographic data and miss live challenges customers face. im·Pulse tracks customers through everyday experiences, identifies pain points as they arise, and helps banks design micro-services tailored to real-time financial realities.
im·Pulse simulates future market conditions, identifies behavioral shifts, and helps adapt business models to changing consumer realities.
Mapping Consumption Patterns
Retail
Retailers struggle to anticipate how social and economic changes affect behavior. im·Pulse runs dynamic future market simulations, captures authentic consumer reactions, identifies key purchase and avoidance drivers, and helps retailers proactively adjust their models.
im·Pulse follows social workers and people with disabilities to uncover barriers and enable the development of personalized services and products.
Supporting Caregivers and Patients
Social Welfare & Care
Social workers and people with disabilities often face complex systemic gaps. im·Pulse captures everyday experiences, surfaces hidden accessibility barriers, and supports the creation of solutions that improve independence and empower both caregivers and people in-need.
Continuous documentation of participant behaviors and experiences, measuring emotional, functional, and social impacts in real time.
Multi-Dimensional Impact Measurement
Nonprofits
Nonprofits often struggle to show their full impact beyond basic reporting. im·Pulse documents participant experiences continuously, measures emotional and functional outcomes, and captures the full range of social impacts — while interventions are happening.
im·Pulse
In Action
Sample Use Cases
Connected
to Reality
im·Pulse captures real behaviors, needs, motivations, and environments — delivering a fast, current view and enabling rapid response.
Multi-Dimensional
and Intuitive
im·Pulse combines human perspectives with multi-format data — text, video, images, and voice — for a deep, holistic view of challenges.
Expertise and Technology Combined
AI and human expertise merge to deliver focused insights, smarter decisions, precise solutions, and fast, measurable impact.
Why
im·Pulse?
Your unique impact
People
Ask Us
How does im·Pulse integrate with our existing workflows and tools?
im·Pulse operates entirely through WhatsApp — no new apps required.
Together, we define participant types and the messaging model in advance.
Messages — whether text, image, video, or audio — are sent to the participants at scheduled times.
Participants respond easily via WhatsApp, and from there, Whiteboard’s AI and analysts take over — delivering insights in familiar formats like interactive mini-sites or dashboards.
Can the system manage multiple stakeholder groups at once?
Absolutely.
Im·Pulse can run multiple parallel projects, each tailored to a different group (for example: customers, frontline service provders, and managers).
Each group engages through a customized WhatsApp dialogue, and Whiteboard’s AI cross-analyzes the responses — generating rich, multi-dimensional insights.
This approach reveals points of alignment, friction, and opportunities across groups — giving you a deep, unified view to drive precise and meaningful change.
How do you ensure high participation and engagement rates?
im·Pulse uses a proactive dialogue model based on AI and proprietary behavioral-interventions models and research frameworks developed by Whiteboard.
The experience is tailored to participants’ profiles and real-life contexts, allowing them to respond easily in their preferred format — text, voice, images, or video.
This approach consistently drives outstanding response rates and high-quality feedback.
How will the insights be presented, and how easily can we put them to use?
At the conclusion of the project, our analysts synthesize AI-driven insights with expert analysis. The findings are presented as an interactive mini-site, which clearly outlines patterns, obstacles, and actionable opportunities. This often includes practical recommendations or a deployment-ready roadmap.
This means your teams can immediately begin implementing solutions.
What’s the typical timeline for getting actionable insights?
From kickoff to ready-to-use insights, im·Pulse runs an average cycle of about 30 days, depending on the projects needs and goals.
Days 1–5: Project setup, participant onboarding
Days 6–10: Participant engagement
Days 11–17: AI-based data analysis
Days 18–24: Expert interpretation and decoding
Days 25–30: Development of solution models
C0-CREATORS